Hugo Pickford-Wardle – Hard Prototyping

Hugo Pickford-Wardle: Hard Prototyping video clip

Hugo does Innovation and Product Consulting and has innovated for The Times, LV, Fluxx and is now creating an innovation lab at Hearst Magazines.

He has an idea that prototypes aren’t as easy as they used to be – and the way we approach making them to be useful to innovate needs to change…